With society becoming more and more reliant on technology it is incumbent upon leaders to harness the power of digital technologies in order to create school cultures that are transparent, relevant, meaningful, engaging, and inspiring. In order to set the stage for increasing achievement and to establish a greater sense of community pride for the work being done in our schools, we must begin to change the way we lead. To do this, leaders must understand the origins of fear and misconceptions that often surround the use of technology such as social media and mobile devices.
Once the fears and misconceptions are placed on the table, leaders can begin to establish a vision for the effective use of technology to improve numerous facets of leadership. The challenge for school leaders is why, how, and where to begin. Digital leadership is not about flashy tools, but a strategic mindset that leverages available resources to improve what we do while anticipating the changes needed to cultivate a school culture focused on engagement and achievement. It is a new construct of leadership that grows out of the leader’s symbiotic relationship with technology.
The end result will be sustainable change in programs, instruction, behaviors, and leadership practices with technology as a pivotal element. Digital leadership requires a shift in leadership style from one of mandates, directives, and buy-in to one grounded in empowerment, support, and embracement as keys to sustainable change.
From my work I have identified what I call the Pillars of Digital Leadership. These are the specific areas embedded in the culture of all schools that can be improved or enhanced though the use of available technology, especially social media. They present a framework from which any educator or leader can begin to harness the power of technology to change professional practice and initiate sustainable change.
7 Pillars of Digital Leadership In Education
Leaders can now provide stakeholders with relevant information in real time through a variety of devices. No longer do static, one-way methods such as newsletters and websites suffice. Important information can be communicated through various free social media tools and simple implementation strategies in order to meet stakeholders where they are in the digital age.
2. Public Relations
If we don’t tell our story, someone else will, and more often than not, another’s version will not be the one we want told. Leaders need to become storytellers-in-chief. We can now form the foundation of a positive public relations platform using free social media tools where we control the content. By doing so, we create the means by which we share all of the positives associated with our schools and create a much needed level of transparency in an age of negative rhetoric toward education.
Businesses have long understood the value of brand and its impact on current and potential consumers. Leaders can leverage social media tools to create a positive brand presence that emphasizes the positive aspects of school culture, increases community pride, and helps to attract/retain families when looking for a place to send their children to school.
4. Student engagement/learning
We cannot expect to see increases in achievement if students are not learning. Students that are not engaged are not likely to be learning. Leaders need to understand that schools should reflect real life and allow students to apply what they have learned through the use of the tools they are using outside of school. Digital leaders understand that we must put real-world tools in the hands of students and allow them to create artifacts of learning that demonstrate conceptual mastery. This is an important pedagogical shift as it focuses on enhancing essential skill sets—communication, collaboration, creativity, media literacy, global connectedness, critical thinking, and problem solving – that society demands.
5. Professional growth/development
With the rise of social media, schools no longer have to be silos of information and leaders do not have to feel like they are on isolated islands that lack support and feedback. Leaders can form their own Personal Learning Network (PLN) to meet our diverse learning needs, acquire resources, access knowledge, receive feedback, connect with both experts in the field of education as well as practitioners, and discuss proven strategies to improve teaching, learning, and leadership.
6. Re-envisioning earning spaces and environments
Once leaders understand the pillars and how to use them to initiate sustainable change, the next step is to begin to transform learning spaces and environments that support essential skill sets and are aligned with the real world. Leaders must begin to establish a vision and strategic plan to create an entire school building dedicated to learning in an ever so more digital world. In order to do so, leaders must be knowledgeable of the characteristics and dynamics that embody innovative learning spaces and environments.
It is important for leaders to consistently seek out ways to improve existing programs, resources, and professional development. Digital leaders leverage connections made through technology and increase opportunities to make improvements across multiple areas of school culture.
Leaders need to be the catalysts for change and the pillars identified above provide a framework.
Each is critical in its own right to transforming and sustaining a positive school culture. By addressing each of these pillars, leaders can begin changing and transforming their respective schools into ones that prepare learners with essential digital age skills while engaging a variety of stakeholders. Digital leadership begins with identifying obstacles to change and specific solutions to overcome them in order to transform schools in the digital age.